SUNDAY, AUGUST 6: Introduction to Stop on Red Week
Innocent lives are lost every day because drivers recklessly decide to run red lights. We must do everything in our power to protect our children, our families and our communities from the callous and dangerous behavior of red-light runners.
A word from our President
Spread the word on social media
Tweet of the Day: We support National Stop on Red Week. Use #StopOnRed2017. Visit https://ncsrsafety.org/stop-on-red/ for more tools.
Facebook Post of the Day: National Stop on Red Week starts TODAY! Show your support by sharing this graphic! Visit https://ncsrsafety.org/stop-on-red/ for graphics and social posts! Want to participate? Use the #StopOnRed2017 to spread the message.
MONDAY, AUGUST 7: Get the Facts
While Stop on Red Week happens only once a year, new information on the dangers of red-light running and other dangerous driving behaviors comes out all year long.
The Effects
- In 2015, 771 people were killed and 137,000 were injured due to red-light running.
- On average, two people died each day in red-light running crashes in the United States in 2015.
Spread the Word on Social Media
Tweet of the Day: In 2015, 771 ppl were killed & 137K were injured in red-light running crashes. #StopOnRed2017 www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: #ByTheNumbers: In 2015, 771 people were killed and 137,000 were injured in red-light running crashes. Spread the message to #StopOnRed2017 Get the facts and more at: www.ncsrsafety.org/stop-on-red #SafetySavesLives
Tweet of the Day: Add this Stop on Red Week image to your profile image to show your support #StopOnRed2017 www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: Add this National Stop on Red Week image to your profile image to show your support. Visit www.ncsrsafety.org/stop-on-red for more statistics and graphics throughout the week!
Don’t forget to use #StopOnRed2017 this week!
TUESDAY, AUGUST 8: Public Poling
Many Americans have shown their support throughout the years for road safety camera enforcement technology across the U.S. Below is the most recent public opinion results on the use of road safety enforcement.
The 2016 AAA Foundation Traffic Safety Culture Index Report found:
- Most drivers (92.8%) view it as unacceptable to drive through a traffic light that just turned red when they could have stopped safely; 68% view it as completely unacceptable.
- More than 1 in 3 drivers (35.6%) admit to having driven through a light that had just turned red in the past 30 days when they could have stopped safely. Nearly 1 in 4 drivers (23.1%) report having done this more than once.
- 55.4% support using red-light safety cameras on residential streets.
- 86.8% of drivers view red-light running as a threat to their personal safety; 60.1% view it as a very serious threat.
Spread the Word on Social Media
Tweet of the Day: An @AAAnews poll showed 55% of Americans support the use of red-light safety cameras in urban areas #StopOnRed2017
Facebook Post of the Day: An @AAAFTS 2016 poll showed 55% of Americans support the use of red-light safety cameras in urban areas. Visit www.ncsrsafety.org/stop-on-red for more facts. #StopOnRed2017
View the report here:
WEDNESDAY, AUGUST 9: The Trends
New research is rapidly emerging about the behaviors of red-light runners and about the technology available to aid in putting an end to red-light running in communities across the United States.
2016 Trends in Red-Light Running
- Nearly 3.8 Million drivers ran red lights in 2016
- In 2016, more people ran red lights in March than any other month
- Friday was the worst day for intersection safety in 2016
- Motorists most frequently ran red lights in the afternoon, 30 percent
- Memorial day weekend is still the highest ranked holiday travel period with over 42,000 in 2016
Spread the Word on Social Media
Tweet of the Day: Nearly 3.8 MILLION ran red lights in 2016. Help us lower this number and #StopOnRed2017 www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: Nearly 3.8 MILLION people ran red lights in 2016! Help us lower that number #StopOnRed2017 www.ncsrsafety.org/stop-on-red
THURSDAY, AUGUST 10: Red-Light Running Fatalities: Local Statistics
According to data from NHTSA, between 2005-2015, an estimated 8,347 people were killed in 7,528 crashes related to red-light running.
The map shows the top ten most dangerous states for red-light running fatalities that occurred throughout the United States in 2015.
Spread the Word on Social Media
Tweet of the Day: GRAPHIC: Top 10 Deadliest States for Red-Light Running. Is your state on the list? #StopOnRed2017 www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: Check out the Top 10 deadliest states across the nation for red-light running fatalities. Does your state make the list? Help us spread the message #StopOnRed2017 www.ncsrsafety.org/stop-on-red
FRIDAY, AUGUST 11: Top Ten Reasons To Stop On Red
Safety is the responsibility of every driver — not just during Stop on Red Week, but every day and every time someone gets behind the wheel. Intersection safety is an extremely important aspect of road safety in our community.
Below are the Top Ten Reasons to Stop on Red based on the most recent statistics about red-light running.
Top 10 Reasons To Stop On Red
1. Red-light running can be fatal.
2. On average, two people died each day in red-light running crashes in the United States in 2015.
3. The most common type of urban crash involves drivers who run red lights, stop signs and other traffic controls.
4. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes involving red-light running.
5. More than half of the deaths in red-light running crashes are pedestrians, bicyclists and occupants in vehicles other than vehicle running the red light.
6. 39% of people are injured in crashes in which motorists run traffic controls.
7. Between 2005-2015, an estimated 8,347 people were killed in 7,528 crashes related to red-light running.
8. One in three Americans know someone who has been injured or killed in a red-light running crash.
9. In 2016, nearly 93 percent of drivers said it was unacceptable to go through red-lights, yet nearly 36% admitted to doing so in the past 30 days.
10. On average, three children younger than 12 are killed in traffic crashes every day. The leading cause of death for U.S. teens is motor vehicle crashes.
Spread the Word on Social Media
Tweet of the Day: Top 10 Reasons to #StopOnRed2017 www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: Happy Friday! Check out the Top 10 reasons why YOU should #StopOnRed2017 Visit www.ncsrsafety.org/stop-on-red for more tools. Drive safe!
SATURDAY, AUGUST 12: What’s Next?
Beyond National Stop on Red Week, NCSR is dedicated to a year round effort to educate drivers, cyclists and pedestrians about the danger of red-light running; raise awareness about the benefits of red-light safety cameras; and equip communities with the tools necessary to start their own local outreach efforts.
Join Our Coalition today to stay informed on ways to improve road safety in your community and keep up with the latest on the automated enforcement industry and upcoming research from the National Coalition for Safer Roads.
Take the Pledge
Working together, we can put an end to red-light running. Show your support today by taking the Pledge to Stop on Red
Facebook and Twitter
Follow NCSR on Facebook and Twitter to join the conversation about how we can work together to make our roads safer! Remember, Safety Saves Lives.
Like NCSR on Facebook: https://www.facebook.com/SaferRoadsUSA
Follow NCSR @SaferRoadsUSA on twitter: https://twitter.com/SaferRoadsUSA
Watch Melissa’s video and see what she has to say about the end of National Stop on Red Week, but more importantly, what we can continue to do.
A word from our President
Spread the Word on Social Media
Tweet of the Day: What’s next? NSORW 2017 may be over, but the fight to keep our roads safe is not. Next steps: www.ncsrsafety.org/stop-on-red
Facebook Post of the Day: What’s next? National Stop on Red Week may be over, but the fight to keep our roads safe is not. Check out next steps here: www.ncsrsafety.org/stop-on-red #StopOnRed2017
